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Services Marketing

Services Marketing

Author: Jochen Wirtz, Christopher Lovelock
Publisher: World Scientific (Us)
ISBN: 1944659013
Pages: 800
Year: 2016-03-30
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Services Marketing, 7/e

Services Marketing, 7/e

Author: Christopher Lovelock
Publisher: Pearson Education India
ISBN: 8131759393
Pages: 683
Year: 2011

Services Marketing

Services Marketing

Author: Jochen Wirtz, Christopher Lovelock
Publisher: World Scientific Publishing Company
ISBN: 194465903X
Pages: 800
Year: 2016-03-29
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Essentials of Services Marketing

Essentials of Services Marketing

Author: Jochen Wirtz, Christopher H. Lovelock
Publisher: Pearson Higher Education
ISBN: 1292089954
Pages: 720
Year: 2017-04-10
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Winning in Service Markets

Winning in Service Markets

Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659072
Pages: 704
Year: 2016-12-09
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Essentials of Services Marketing, Global Edition

Essentials of Services Marketing, Global Edition

Author: Jochen Wirtz, Christopher H. Lovelock
Publisher: Pearson Higher Ed
ISBN: 1292090065
Pages: 720
Year: 2017-07-11
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Services marketing in Asia

Services marketing in Asia

Author: Christopher H. Lovelock
Publisher: Pearson Education
ISBN: 0131275372
Pages: 696
Year: 2004-12

Services Marketing

Services Marketing

Author: Christopher Lovelock
Publisher:
ISBN: 9810676913
Pages: 652
Year: 2004

SERVICES MARKETING

SERVICES MARKETING

Author: R. SRINIVASAN
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120350340
Pages: 304
Year: 2014-08-01
Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
Services Marketing: Concepts, Strategies, & Cases

Services Marketing: Concepts, Strategies, & Cases

Author: K. Douglas Hoffman, John E.G. Bateson
Publisher: Cengage Learning
ISBN: 1305855590
Pages: 480
Year: 2016-01-01
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Senior Leadership Teams

Senior Leadership Teams

Author: Ruth Wageman, Debra A. Nunes, James A. Burruss, J. Richard Hackman
Publisher: Harvard Business Review Press
ISBN: 1633692043
Pages: 272
Year: 2008-01-24
An organisation's fate hinges on its CEO—right? Not according to the authors of Senior Leadership Teams. They argue that in today's world of neck-snapping change, demands on leaders in top roles are rapidly outdistancing the capabilities of any one person - no matter how talented. Result? Chief executives are turning to their enterprise's senior leaders for help. Yet many CEOs stumble when creatinga leadership team. One major challenge is that senior executives often focus more on their individual roles than on the top team's shared work. Without the CEO's careful attention to setting the team up correctly, these high-powered managers often have difficulty pulling together to move their organisation forward. Sometimes they don't even agree about what constitutes the right path forward.The authors explain how to determine whether your organisation needs a senior leadership team. Then, drawing on their study of 100+ top teams from around the world, they explain how to create a clear and compelling purpose for your team, get the right people on it, provide structure and support, and sharpen team members' competencies - and your own. Timely and practical, this book enables you to create and sustain a leadership team whose members learn from one another while collaborating to pursue your company's objectives.
Positioning Services in Competitive Markets

Positioning Services in Competitive Markets

Author: Jochen Wirtz
Publisher: Ws Professional
ISBN: 1944659129
Pages: 50
Year: 2017
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Services Marketing

Services Marketing

Author: Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Publisher:
ISBN: 007716931X
Pages: 538
Year: 2016-04

Managing services

Managing services

Author: Christopher H. Lovelock
Publisher:
ISBN: 0135447011
Pages: 472
Year: 1992

Services Marketing

Services Marketing

Author: Govind Apte
Publisher: Oxford University Press, USA
ISBN:
Pages: 440
Year: 2004-01-01
With reference to India.