Design Driven Innovation Cambiare Le Regole Della Competizione Innovando Radicalmente Il Significato Dei Prodotti E Dei Servizi Book PDF, EPUB Download & Read Online Free


Sustainable Business Models

Sustainable Business Models

Author: Annabeth Aagaard
Publisher: Springer
ISBN: 3319932756
Pages: 375
Year: 2018-09-06
This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and management. The chapters explore the role of partnerships, the Internet of Things and the circular economy, among other factors, in developing SBM and how SBMI is facilitated through ideation and in entrepreneurial settings. Providing new typologies, patterns and a framework to evaluate the level of sustainability of business models, this book critically reviews existing literature on the topic to examine the potential of SBMI in research and in practice. The contributing authors employ a number of case studies and case examples to illustrate the integration of sustainable business models throughout the value chain, and their influence on wider social, environmental and business activities.
Overcrowded

Overcrowded

Author: Roberto Verganti
Publisher: MIT Press
ISBN: 0262335832
Pages: 264
Year: 2017-01-27
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach -- one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming -- which produces too many ideas, unfiltered -- but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful -- something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.
La professione dell'ergonomo

La professione dell'ergonomo

Author: AA. VV.
Publisher: FrancoAngeli
ISBN: 8891748242
Pages: 312
Year: 2017-01-10T00:00:00+01:00
85.101
Il genio collettivo. La cultura e la pratica dell'innovazione

Il genio collettivo. La cultura e la pratica dell'innovazione

Author: Linda A. Hill, Greg Brandeau, Emily Truelove, Kent Lineback
Publisher: FrancoAngeli
ISBN: 8891733172
Pages: 266
Year: 2015-10-21T00:00:00+02:00
100.851
Design a mano libera

Design a mano libera

Author: Massimo Ruffilli, Laura Giraldi
Publisher: Alinea Editrice
ISBN: 8860555094
Pages: 159
Year: 2010

Design Driven Innovation

Design Driven Innovation

Author: Roberto Verganti
Publisher: Harvard Business Press
ISBN: 1422136574
Pages: 288
Year: 2009-08-12
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Design Thinking

Design Thinking

Author: Thomas Lockwood
Publisher: Skyhorse Publishing, Inc.
ISBN: 1581157347
Pages: 304
Year: 2010-02-16
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation

Author: Idris Mootee
Publisher: John Wiley & Sons
ISBN: 1118748689
Pages: 224
Year: 2013-08-21
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Design Thinking

Design Thinking

Author: Nigel Cross
Publisher: Berg
ISBN: 1847888461
Pages: 192
Year: 2011-04-01
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.
Design-Inspired Innovation

Design-Inspired Innovation

Author: Sten Ekman, Bruce Tether, James Utterback, Bengt-Arne Vedin, Eduardo Alvarez, Car
Publisher: World Scientific
ISBN: 981436553X
Pages: 280
Year: 2006-12-01
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language. "Design-Inspired Innovation" takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question ? and answer ? what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.Contents: What Makes Products Great?Creating Design ClassicsIntegrating Function and DesignManaging the Design ProcessThe Work of DesignersDesign-Inspired Innovation and the Design DiscourseBroadening Human Possibilities Through DesignDesign ? Vision and VisualizingInterview Questions for Designers and Design FirmsFrom Sketch to Product Readership: Faculty and students in art, media, innovation studies in management and engineering; practitioners in design and innovation firms and design centers.
Mastering technology

Mastering technology

Author: Rod F. Monger
Publisher: Free Pr
ISBN: 002921680X
Pages: 310
Year: 1988
Discusses the problems of slow technological absorption, implementation failure, and the avoidance of social consequences and advises managers how to obtain and implement technology and restructure their workforce
Visual Identities

Visual Identities

Author: Jean-Marie Floch
Publisher: A&C Black
ISBN: 184714148X
Pages: 190
Year: 2001-01-01
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
Innovation and Transformation

Innovation and Transformation

Author: Martin Kaschny, Matthias Nolden
Publisher: Springer
ISBN: 3319785249
Pages: 318
Year: 2018-05-30
This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Competition Policy

Competition Policy

Author: Massimo Motta
Publisher: Cambridge University Press
ISBN: 0521016916
Pages: 616
Year: 2004-01-12
The first book offering a systematic treatment of the economics of antitrust or competition policy.